You are a rising star in your profession, but do others know it? When your peers describe you, is it what you want them to say? Do you agree with it? Your ‘brand’ as a distinguished CFO doesn’t just happen – it takes real effort across multiple channels and should have a keen emphasis on your core qualities.
Join us for ‘Elevate Your Personal Brand & Your Finance Team’s,’ where our speaker will dive into the development of her own personal brand as well as growth of her finance team’s internal brand to identify where we can improve our message, what other methods we should consider to get ourselves out there internally and externally, and identify why we all should be concerned with our brand in the first place.
In this session, our speaker will discuss how CFOs can:
• Gain an understanding of your personal brand and its impact
• Identify opportunities to increase the visibility of your personal brand and your message
• Learn how to influence and communicate in a way that serves your personal brand
• Encourage growth within the finance team to develop a cohesive internal brand
Leah Mazar, Associate Director, Siegfried
Leah serves an an Associate Director and Leadership Advisor in Siegfried's Atlanta office. She works to provide financial executives with high-caliber, uniquely talented CPAs to work through their most important accounting and finance projects. Through leadership advisory, she helps these financial executives enhance clarity, prioritization and innovation. Before joining Siegfried's leadership team in 2015, Leah worked as a Professional Resource in a Senior Manager capacity in her client's most strategic accounting and finance projects.
Prior to joining Siegfried, Leah worked at national public accounting firms in their assurance practice. She practiced public accounting for seven years and left her latest firm, Dixon Hughes Goodman, LLP, as a Manager.
Leah graduated with a Bachelor's and Master's degree in Accounting from Michigan State University.
Leah is a proud mother of two children. She and her family reside north of Atlanta in the Johns Creek community.
Judy Romano, SVP and CFO, Equifax International
Judy joined Equifax Corporation in March 2015 as the Senior Vice President and Chief Financial Officer of International and is based in the company’s Atlanta Headquarters. Her responsibilities span through Latin America, Canada, Europe, Asia Pacific also including other emerging strategic geographies. She is accountable for all aspects of Financial Management, Reporting and Leadership supporting the International Operations reporting to the Company’s CFO and the International President. Her role is essential in supporting the establishment and execution of strategy and innovation to consistently meet and exceed growth plans.
Judy has also been a Mentor and Coach to many professionals across the company. Her commitment to help developing leaders at all levels has helped the Mentees become more effective leaders. Judy created a Formal Leadership Development and Coaching Program in the Spanish speaking countries (LATAM and Spain) for Top Accounting and Finance Talent benefiting colleagues from junior entry level roles to senior executives with full P&L responsibility. Judy also focused on developing Female Finance leaders across the globe.
Judy has more than twenty-five years of global and multi sector experience with focus on Finance and Operations; she is culturally savvy and speaks four languages. Started her career on apparel and progressed in Property & Casualty Insurance, Information Technology and Healthcare with assignments in the US and Europe assuming roles with global responsibility. Prior to joining Equifax Judy spent eight and a half years as the CFO and COO of McKesson International Operations Group based in Warwick, England. Prior to this role Judy spend four years in McKesson Technology Solutions’ Headquarter in Alpharetta, GA.
Judy has a Master in Business Administration degree and a Bachelor of Science degree in Business Administration (majoring in Finance and Marketing) from the University of South Carolina, Darla Moore School of Business.
Judy is originally from Hungary, speaks fluently English, Spanish, Hungarian and German. She is married with four children. Judy and her family are sports and athletic enthusiasts, passionate tennis players. Her life philosophy is ‘Success is not Final, Failure is not Fatal; It is the Courage to continue that counts’ - Sir Winston Churchill
Click here to learn more about CFO Leadership Council.
CFO Leadership Council members may attend this program for free. Non-member senior financial executives who are CFOs, Vice Presidents of Finance, Directors of Finance and Controllers (or the like) are welcome to attend this program at a one-time cost of $60.
Please note that service providers or any executives who are not senior financial executives (CFOs, Vice Presidents of Finance, Controllers, Directors of Finance, etc.) will not be admitted attendance to this event. The CFO Leadership Council reserves the right to decline any registration.
For more information about this program or The CFO Leadership Council, please contact Jennifer Langley, Southeast Regional Director, at email@example.com.
If you would like to cancel your ticket or request a refund, please contact firstname.lastname@example.org. Refunds are available up to 24 hours prior to the program.
Instructional method: Group-Live
Recommended CPE Credits: 1.5 CPE credits in Personal Development
Experience Level: Basic
Prerequisites/advance preparation: None
The CFO Leadership Council is registered with the National Association of State Boards-of-Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors (Sponsor ID 109063). State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Website: www.nasba.org