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The San Diego CFO Leadership Council Presents: Performance Improvement Through Leadership
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Performance Improvement Through Leadership

When: Thursday, March 12, 2020
7:30AM to 9:30AM
Where: KPMG
4655 Executive Drive
1st Floor
San Diego, California  92121
United States
Contact: Debbie Dunn & Stacy Hall
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While innovation, creativity, engagement and retention are widely recognized benefits of a positive culture, measuring them as a corporate asset has historically been viewed as elusive, ambiguous and intangible.  At the same time, CFO’s are often saddled with the risk management and legal mitigation of negative or toxic cultures. Compounding these challenges is the accelerating rate with which organizations face bigger, more complex and volatile problems with far less predictability of outcomes.  


So, what strategy do you choose to improve performance in today’s organization?


This program will examine several proven strategies that experts increasingly agree hold the key to success.  Primarily, that organizational culture based upon Trust, Purpose and Values are at the heart of high performance today.  Through an interactive series of exercises and open discussion, we will explore these proven facets of culture and provide tangible actions that organizations can deploy to achieve performance improvement.


Each CFOLC member will be invited to complete a brief web-based survey in advance of the program, that will be aggregated and shared at the event.  Understanding the current ‘aggregated’ culture landscape as a baseline, this first step allows for the creation of a measurable performance improvement strategy.


Our speaker, Rob Nielsen, CEO of All American Leadership, will share the collective experience and research of his distinguished team of military and business leaders, having worked with a wide array of industries, including high tech, manufacturing, finance, aerospace, service organizations, the military and the fire service.  Rob will also discuss the concept of Values Based Decision Making, that can be utilized to accelerate communication alignment at all levels of an organization.




·      Determine tangible attributes for high performing cultures, and processes for success.

·      How to focus on individual development programs for leadership as well as culture.

·      Recommendations for investment in the workforce and how to measure ROI.

·      Recommendations for tracking culture metrics that should be monitored continually. 


Click HERE to learn more about CFO Leadership Council. 



All CFO Leadership Council workshops are FREE for members. Non-member senior financial executives are welcome to attend this program for $65.

PLEASE NOTE THAT CFOLC EVENTS ARE EXCLUSIVE TO SENIOR FINANCIAL EXECUTIVES ONLY.  (CFOs, Vice Presidents of Finance, Controllers, Directors of Finance, etc.)  Service providers, business development and sales executives are restricted from attending. The CFO Leadership Council reserves the right to decline any registration.



Instructional method: Group-Live

Recommended CPE Credits: 1.8 Credits in Personnel/Human Resources

Experience Level: Basic

Prerequisites/advance preparation: None

The CFO Leadership Council is registered with the National Association of State Boards-of-Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors (Sponsor ID 109063). State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Website:



For more information about this program or The CFO Leadership Council, please contact Debbie Dunn, SoCal Marketing Director, The CFO Leadership Council at, or Stacy Hall, Regional Director, The CFO Leadership Council, at



If you would like to cancel your ticket or request a refund, please contact Debbie Dunn at email above. Refunds are available up to 48 hours prior to the program.



Robert J. Nielson, Founder & CEO, All American Leadership has dedicated his career to creating and implementing leadership, cultural alignment, and peak performance strategies for organizations across the country. A graduate of the United States Military Academy at West Point, Nielsen has taken the leadership skills learned as a scholar-athlete (a boxing champion and All-American water polo player), a Captain and scout pilot in the U.S. Army, and applied them to business. For over three decades, whether leading soldiers in the field, developing start-ups or helping advance hundred million-dollar companies, this unique developmental model has been used to achieve peak financial performance by inspiring, empowering and challenging teams. This philosophy is based on the belief that the most powerful and lasting solutions are achieved through the trust, collaboration and emotional commitment of each stakeholder. In founding All American Leadership, Nielsen has assembled a powerful, committed group of professionals, ranging from Ph.D. level professors to highly successful business and military leaders, each representing decades of experience in leading, educating, and developing leaders of character. A published writer and speaker, Nielsen and his team engage with CEOs and their organizations to develop leaders, align cultures and accelerate success.

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