Print Page | Contact Us | Sign In | Register
Building Your Visible Leader Brand by The Detroit CFO Leadership Council
View Registrations Tell a Friend About This EventTell a Friend

Building Your Visible Leader Brand hosted by: The Detroit CFO Leadership Council Wednesday, January 15, 2020 7:30 AM – 9:30 AM

When: Wednesday, January 15, 2020
7:30-9:30 AM
Where: The Offices of Dickinson Wright (Troy)
2600 W Big Beaver Rd.
Conference room B, C, and D
Troy, Michigan  48084
United States
Contact: Debbie Lindner
« Go to Upcoming Event List  

**Parking: Attendees will need to pass the first drive way entrance and proceed to the second driveway entrance behind the building.  You can then proceed to the small grey stop sign and turn right and park in the lot closest to the water feature. 

Building Your Visible Leader Brand

Program description

You are a rising star in your profession, but do others know it? When your peers describe you, is it what you want them to say? Do you agree with it?

Your ‘brand’ as a distinguished CFO doesn’t just happen – it takes real effort to build and demonstrate you are a strategic partner in the C-Suite.

The value of building your visibility through a strong personal brand is beneficial when developing business, working with clients, seeking board roles or speaking engagements.

Join us on January 15th for ‘Building Your Visible Leader Brand,’ where our speaker, Kristin Backstrom, Ph.D., Business Psychologist and Leadership Advisor, will discuss the importance of your brand, help you learn how to communicate in ways to help you be seen as a visible leader, address ways you can demonstrate your brand, and strengthen your messaging overall.


Learning Objectives:

Through this session, our speaker will discuss how CFOs can:

  • Gain an understanding of branding and its impact for you
  • Identify opportunities to increase the visibility of your personal brand and your message
  • Learn how to demonstrate visible leadership and communicate in a way that serves your personal brand


Dr. Kristin Backstrom is a business psychologist who works with senior executives to help them achieve the visibility in the C-suite that they want and need to achieve their career goals.  She delivers value in her client engagements by improving communication ability, decision-making and problem-solving, and emotional intelligence.  Her unique approach delivers increased competency for clients tasked with translating strategy into execution.  Kristin works across industries, and has provided leader development for clients in finance, government contracting, IT, healthcare, bioscience/life science, nonprofit, and law, among others.

Kristin’s unique doctoral degree positions her as an expert at the intersection of business and human behavior.   With both a master’s and undergraduate degree in marketing, she accurately applies brand and marketing concepts to behavior in ways that drive real world applications that deliver results.

Click here to learn more about CFO Leadership Council. 


To register for this program, simply click on the green tickets button. All CFO Leadership Council members can attend this event for free.

Non-member senior financial executives who are CFOs, Vice Presidents of Finance, Directors of Finance and Controllers (or the like) are welcome to attend this program for $60.

Please note that service providers or any executives who are not senior financial executives (CFOs, Vice Presidents of Finance, Controllers, Directors of Finance, etc.) will not be admitted attendance to this event. The CFO Leadership Council reserves the right to decline any registration.

More Information

For more information about this program or The CFO Leadership Council, please contact Debbie Lindner, Senior Marketing Director, Detroit Chapter at

Cancellation Policy

If you would like to cancel your ticket or request a refund, please email Refunds are available up to 24 hours prior to the program.

CPE Information

 Instructional method: Group-Live
 Recommended CPE Credits:  1.8 Credits in
Personal Development
 Experience Level: Basic

 Prerequisites/advance preparation: None

The CFO Leadership Council is registered with the National Association of State Boards-of-Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors (Sponsor ID 109063). State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Website:

800 Turnpike Street, Suite 300 | North Andover, MA 01845 | +1 617-678-0957 © 2018. The CFO Leadership Council