Print Page | Contact Us | Sign In | Register
The Business of Sports by The Seattle CFO Leadership Council
View Registrations Tell a Friend About This EventTell a Friend
The Business of Sports by The Seattle CFO Leadership Council

The Business of Sports hosted by The Seattle CFO Leadership Council Thursday, December 12th, 2019 Networking & Breakfast 7:30 AM to 8:00 AM | Program 8:00 AM to 9:15 AM

When: Thursday December 12th, 2019
7:30-9:15 AM
Where: Stoel Rives LLP
600 University Street
Suite 3600
Seattle, WA  98101
United States
Contact: Pamela Franklin
« Go to Upcoming Event List  

Program Description

Washington is home to seven professional sports teams, including the latest expansion, Seattle NHL team. Join us on December 12th to learn from sports executives and industry experts about the strategic decision-making and operational considerations that it takes to run a sports franchise. 

We’ll talk about revenue generation, sports broadcasting and the value of live sports content. We'll also dig into how technology is changing the player and fan experience. Add sponsorships, player salaries and stadium maintenance to the mix and you’ve got the most exciting CFO Leadership Council program of the year that you don’t want to miss! 


Our Speakers


Stephany Keely, VP Finance, NHL Seattle

Stephany Keeley is the Vice President of Finance for NHL Seattle, beginning in May 2019. In this position, Stephany is responsible for financial planning and budgeting, reporting and audit requirements, internal controls and NHL financial reporting. Prior to this role, Stephany was a senior manager of accounting for T-Mobile, and held roles as the chief financial officer and director of finance for the City University of Seattle. Stephany began her career in Detroit with Deloitte and Touche in their audit practice.


Stephany holds a Bachelor of Science in Business Administration in Accounting from Central Michigan University.


Tom Riley, VP Finance, Sounders FC 

Tom Riley is the Vice President of Finance for Seattle Sounders FC, beginning his current role in April of 2015. In this position, Tom spearheads the club’s financial reporting, planning and oversight.  From 2006 to 2015, Tom ran his own management and financial consulting firm, which was focused on early stage startups in Seattle. He has served as CFO for six different startups and the angel investment firm Curious Office Partners.

Tom holds a Bachelor's Degree in Economics and German from UC Berkeley, in addition to his MBA from the Foster School of Business at the University of Washington. In addition, he serves on the board of the Breakthrough Institute, a think tank working on the challenges of energy and climate change. 

Mark Jorgensen, VP/General Manager, Root Sports

Mark is an accomplished media executive with over 30 years of experience in the Seattle market. Mark served as the Vice President/General Sales Manager for ROOT SPORTSTM (formerly FSN Northwest) from 2007 until his promotion in 2009 to SVP/GM. Mark was previously with the network when he helped launch Prime Sports Northwest (which became FSN Northwest) when he served as the network’s General Sales Manager from 1989 – 1999. Prior to his return to ROOT SPORTSTM, Jorgensen served as the Director of Strategic Sales and General Sales Manager KIRO Sports for Entercom, responsible for the business development of all seven stations in the Greater Seattle area. In his six years at Entercom, Jorgensen was widely respected as one of the Seattle market’s premier media executives, in part due to the management of sports sponsorships with the Seattle Seahawks and Seattle Mariners. Mark also served as SVP Director of Sales at digital media company Quokka Sports and

Mark began his career in Seattle’s media industry in 1986 when he joined KSTW’s staff after starting his media career at a television station in his hometown market of Lansing, Michigan. After three years at KSTW, he joined Northwest Cable Advertising and as National Sales Manager he helped to form Prime Sports Northwest, the upstart local sports network that eventually became ROOT SPORTS. Mark is a graduate of Western Michigan University. Jorgensen and his family reside in Kirkland, WA. 

Mary Kay Ross, Finance Director, Root Sports

Mary Kay Ross joined NW Sports Net LLC – Root Sports (Formerly DIRECTV) in June 2010 as Director of Finance. In her current role, she is responsible for managing all aspects of finance and administration.

Mary Kay has over 15 years’ experience in financial and operational management. Prior to joining NW Sports Net LLC, Mary Kay held various management positions in Telecommunications with AT&T Wireless, XO Communications, the Global Retail and Brand Consultancy FITCH and the audit practice of Arthur Andersen. During her time with these entities she was responsible for overseeing finance and accounting, budgeting and strategic planning, treasury, risk management, taxes and benefits. Mary Kay has a reputation for building and mentoring world-class teams and is widely respected for creating successful strategic partnerships.

Mary Kay holds a Bachelor of Business Administration in Accounting, with a minor in Organizational Communication from Boise State University. 

Moderator: Jen Mueller, TV and Radio Sports Broadcast Journalist

Jen Mueller pursued a career in sports broadcasting after repeated comments of “talks too much” from teachers and family members. An 18-year sports broadcasting veteran, Jen currently serves as the Seattle Seahawks sideline radio reporter.  She is also part of the Seattle Mariners television broadcast team on ROOT Sports. 

In addition to her work on the sidelines, Jen launched Talk Sporty to Me in 2009.  She provides a unique twist on business communication based on her time in locker rooms and expertise in one-on-one conversations.

CPE Information

- Instructional method: Group-Live
- Recommended CPE Credits: 1.5 Credits in Business Management & Organization
- Experience Level: 
- Prerequisites/advance preparation:

The CFO Leadership Council is registered with the National Association of State Boards-of-Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors (Sponsor ID 109063). State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Website:

Click here to learn more about CFO Leadership Council. 


CFO Leadership Council members may attend this program for free. Non-member senior financial executives who are CFOs, Vice Presidents of Finance, Directors of Finance and Controllers (or the like) are welcome to attend this program at a one-time cost of $60.

Please note that service providers or any executives who are not senior financial executives (CFOs, Vice Presidents of Finance, Controllers, Directors of Finance, etc.) will not be admitted attendance to this event. The CFO Leadership Council reserves the right to decline any registration.

More Information

For more information about this program or The CFO Leadership Council, please contact Pamela Franklin, Pacific Northwest Marketing Director, at

Cancellation Policy

If you would like to cancel your ticket or request a refund, please contact Refunds are available up to 24 hours prior to the program.

800 Turnpike Street, Suite 300 | North Andover, MA 01845 | +1 617-678-0957 © 2018. The CFO Leadership Council